THE Goscor Lift Truck Company’s (GLTC) recently expanded its Pietermaritzburg facility.
“While we have serviced several Pietermaritzburg customers for many years from Durban and through a local representative we realised the we could improve service considerably for our customers if we had a fully-fledged GLTC branch nearer to their operations that could provide them whatever they needed more conveniently in double-quick time,” said Michael Keats GLTC KZN Regional Director.
“The Inland Region is rapidly expanding, and we feel it imperative that we expand with our customer base and business opportunities. For many years there has been a very limited number of choices in Lift Truck Service Providers based in PMB, which has not benefitted consumers, and we aim to change that”.
To make the concept a reality, GLTC acquired he local representative and established the Pietermaritzburg branch which contains a comprehensive spare parts facility, a rental division, a showroom and service facility which is equipped for both regular servicing of machines and full rebuilds.
“Ultimately a world class service for our clients is the foundation of our business and the PMB branch is fully equipped and the service team appropriately trained to do a job on a par with any other GLTC branch in the country.”
Keats added that the Pietermaritzburg branch was in constant contact with GLTC’s recently restructured head-office service department, which he described as one of the most experienced skills upliftment and service training facilities in the country.
Regional service staff is continually kept up to date with ever-changing machine technology and, to this end, special cut-away machines for “touch, feel and see training” and special bays for “direct participation training” are provided throughout the country.
New and/or current machines are pulled into these bays so that GLTC technicians, new or experienced, can be instructed – or refreshed – on the machines’ service requirements.
GLTC is the sole distributor in Southern Africa for leading brands in the industry including Crown, Doosan, and Bendi.
Keats said the presence of several blue-chip companies in the Pietermaritzburg area influenced the decision to open a new branch there. “We are blessed to be in partnership with such clients. We are geared up to service the biggest and the smallest and we appreciate – and take seriously – every order that we get and every single machine that we are given the responsibility to keep in good shape.”