FOLLOWING a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying.
Boomtown MD, Andrew MacKenzie said the proudly Nelson Mandela Bay agency was delighted to be working with the MBDA again, and to be part of the area’s growth, rejuvenation and development.
“Everyone here at Boomtown believes in what the MBDA is looking to achieve, and it’s the base of what’s to be a successful partnership,” MacKenzie said.
Luvuyo Bangazi, marketing and communications manager for the MBDA said: “The MBDA is a special purpose company of the City and is always depended upon to initiate and carry out innovative and creative solutions that change the socio-economic landscape of the City. Ii is important for us to partner with local businesses that carry the same vision, passion and drive to see the City doing well.
“Boomtown demonstrated this capacity throughout the transparent and fair tender process,” Bangazi said.
Working on the evolving image and the brand of Nelson Mandela Bay, Boomtown’s brief also incorporates the purchase of media space, and the strategic placement of advertising for the MBDA.